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Written by John McDevitt
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If you expect people to buy your book or take the time to read your article, you better have a good title. A good title attracts people to your writing the way high curb appeal welcomes house hunters to stop, knock on the door and ask to come in for a look around. A good title arouses a reader’s curiosity and invites them to pick up your book or article and take it to the cash register.
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Written by John McDevitt
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Walking for inspiration is like dancing slowly with yourself, gliding effortlessly from thought to thought as you move to the rhythm of your footsteps. American author Gretel Ehrlich once said that “Walking is also an ambulation of mind.”
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Written by John McDevitt
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The most successful sales letter in advertising history begins with a story. This single letter mailed for over 20 years and generated an estimated $2 billion in subscription revenue for the Wall Street Journal. It's hard to argue with a good story. Storytelling bypasses critical thinking, flies under the customer's radar, and triggers an emotional response that reduces or eliminates sales resistance.
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Written by John McDevitt
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Many beginning writers feel comfortable with their personal experiences and use the 'I / me / my' first person writing style. Using the first person point of view in a formal, knowledge article is like wearing sneakers with a tuxedo. Neither is appropriate.
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Written by John McDevitt
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Michelangelo sensed the life trapped inside a solid block of marble and liberated his David from the stone. Research, like Michelangelo’s chisel, chips away lifeless surface material to reveal the ideas buried deep within a topic. Research transforms the unknown into the familiar so you can tackle new subjects. Research invites the authority and credibility of experts into your writing.
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Arts & Humanities
